Narrative Advisory
The work on this site comes from fifteen years of helping companies find the real story underneath what they're building.
Most organizations don't struggle because they lack messaging. They struggle because the underlying narrative no longer fits. The market shifted, the product evolved, AI changed customer expectations, the company outgrew its old positioning, adoption stalled, or leadership teams stopped describing the same future. The visible problem is usually messaging. The underlying problem is usually structural. That's the work I do.
What I help with
Strategic narrative and positioning. Articulating what changed in the world, why the old way no longer works, and why the company's product fits this moment. The goal isn't louder messaging. It's clearer structural truth.
Narrative diagnostics. Understanding where positioning, adoption, or executive alignment is quietly breaking down underneath the surface. This is often the most useful place to start.
Executive narrative and keynotes. Supporting founders and leadership teams through launches, keynotes, and customer-facing narrative arcs, especially during periods of meaningful transition.
Workshops and advisory. Working sessions focused on narrative clarity, positioning alignment, AI-related transition, and structural diagnosis during change.
Who this tends to be for
Companies and leadership teams navigating some form of transition — a repositioning, a new product direction, AI-related change, category confusion, adoption friction, or executive communication that no longer reflects where the company is actually headed. Usually the problem already feels bigger than messaging.
How I work
Most engagements begin with diagnosis. Interviews, existing decks, product reality, leadership language, customer conversations — the stories different teams are telling, and where those stories stop aligning with each other.
The goal usually isn't inventing a narrative from scratch. It's identifying what's already structurally true underneath the company and making it legible enough for customers, teams, and leadership to recognize. Sometimes the output is a strategic narrative. Sometimes it's a keynote. Sometimes it's a positioning reset. Sometimes the most valuable outcome is realizing the visible problem wasn't the real one.
Engagements can be project-based — a strategic narrative, a keynote, a positioning reset — or ongoing, available across the cycle of changes a company is navigating. The right shape depends on what the company is working through.
Background
B2B product marketing and strategic narrative work across high-growth technology companies, including LiveRamp and Checkr, with a focus on positioning, adoption, executive communication, and category narrative. More recently, the work has expanded into AI narrative and broader questions around how organizations navigate meaningful change. The framework behind this site emerged from that work.
Get in touch
If the work resonates and there may be overlap, reach out.